LIONOX is an inspection services consultancy for the energy sector. With a global operational presence based out of Europe, LIONOX bridges the gap by providing their expertise in the China-Pacific region to overseas companies who look to them for their flexibility to think with both international scope and local knowledge.
Articulating the company’s nature and service with a new brand identity, the LIONOX logo displays an ‘L’ shape with a smaller circular shape that represents the act of inspection. Following the crafted tagline “Global Perspective, Local Precision” a larger circle is hidden within the ‘L’ shape, which when brought together with the smaller circle works as a graphic device to mirror the duality of a global and local perspective.
The small circle moves along the circumference of the large circle to embody worldwide access to local precision by utilising a global perspective. Together with a selected colour palette, the dynamic union of the two circles make up the visual language of the brand.