Designing the visual brand of Hotel Stage, a stylish community-based hospitality concept that defined itself as a work in progress, was a challenge. In an area occupied by several hotels, the final solution for its visual identity was to project a simple and contemporary identity that would enable it to stand out boldly from the crowd.  

Concurrently, by emphasising ‘Stage’ in the logo design, the hotel would be able to emphasise its identity as a stage in the community to launch events, traveller’s tales, etc.