Toby Ng is the founder and creative director of Hong Kong-based Toby Ng Design, which he established in 2014. Prior to this, he graduated from Central Saint Martins, London in Graphic Design and practised internationally in London, Singapore, and Hong Kong. Specialising in brand identity and graphic design, Ng rigorously tackles design challenges with wit and aesthetically meaningful communication.
Recognised as a graphic designer of this generation, Ng is the winner of numerous prestigious awards both internationally and locally. Making his mark from the beginning, he was honoured with the DFA Hong Kong Young Design Talent Award, selected by Perspective Global as one of the top 40 design talents under the age of 40 in Asia, and named as one of the 36 Young Designers in Asia by Designnet Magazine.
Ng’s works have been widely published and showcased at world-renowned galleries such as the National Portrait Gallery, London. One of Ng’s personal initiatives, ‘The World of 100,’ was also published in book form and distributed universally, most notably at the MoMA, New York. Besides inspiring his creative team, he often shares his ideas with the global community at universities and international conferences such as TEDx. Most recently, he was appointed as juror for the Golden Pin Design Awards in Taiwan, and as Branding and Communication Design juror for the globally acclaimed Art Directors Club Annual Awards in New York.
Working closely with our clients to uncover what matters most. Believing in the power of simplicity, we distil ideas to their essence and translate them into clear, compelling design that endures.
Rather than following a fixed style, each project is shaped by its own context, finding the idea that gives the work its reason and its form. Across branding, communication design and experiences, our practice is guided by curiosity, clarity and rigour.
Our work has been recognised internationally by British D&AD Awards, New York ADC Annual Awards, New York One Show Awards, New York Type Directors Club Awards, German Red Dot Awards, iF Design Awards, Tokyo Type Directors Club Awards, HKDA Global Design Awards, Golden Pin Design Awards, and Design for Asia Awards.
In 2026, Monocle named Toby Ng Design among Hong Kong’s Ten Top Design Studios across disciplines — the only branding and communication design studio on the list. The studio has also been featured twice in Campaign Brief’s Creative Rankings as one of Hong Kong’s hottest agencies.
Toby Ng is the founder and creative director of Hong Kong-based Toby Ng Design, which he established in 2014. Prior to this, he graduated from Central Saint Martins, London in Graphic Design and practised internationally in London, Singapore, and Hong Kong. Specialising in brand identity and graphic design, Ng rigorously tackles design challenges with wit and aesthetically meaningful communication.
Recognised as a graphic designer of this generation, Ng is the winner of numerous prestigious awards both internationally and locally. Making his mark from the beginning, he was honoured with the DFA Hong Kong Young Design Talent Award, selected by Perspective Global as one of the top 40 design talents under the age of 40 in Asia, and named as one of the 36 Young Designers in Asia by Designnet Magazine.
Ng’s works have been widely published and showcased at world-renowned galleries such as the National Portrait Gallery, London. One of Ng’s personal initiatives, ‘The World of 100,’ was also published in book form and distributed universally, most notably at the MoMA, New York. Besides inspiring his creative team, he often shares his ideas with the global community at universities and international conferences such as TEDx. Most recently, he was appointed as juror for the Golden Pin Design Awards in Taiwan, and as Branding and Communication Design juror for the globally acclaimed Art Directors Club Annual Awards in New York.
Working closely with our clients to uncover what matters most. Believing in the power of simplicity, we distil ideas to their essence and translate them into clear, compelling design that endures.
Rather than following a fixed style, each project is shaped by its own context, finding the idea that gives the work its reason and its form. Across branding, communication design and experiences, our practice is guided by curiosity, clarity and rigour.
Our work has been recognised internationally by British D&AD Awards, New York ADC Annual Awards, New York One Show Awards, New York Type Directors Club Awards, German Red Dot Awards, iF Design Awards, Tokyo Type Directors Club Awards, HKDA Global Design Awards, Golden Pin Design Awards, and Design for Asia Awards.
In 2026, Monocle named Toby Ng Design among Hong Kong’s Ten Top Design Studios across disciplines — the only branding and communication design studio on the list. The studio has also been featured twice in Campaign Brief’s Creative Rankings as one of Hong Kong’s hottest agencies.