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An independent branding and design studio. We distil ideas to their essence, transforming them into meaningful design solutions that create lasting value and impact for our partners.

Founder
Founder

Toby Ng is the founder and creative director of Hong Kong-based Toby Ng Design, which he established in 2014. Prior to this, he graduated from Central Saint Martins, London in Graphic Design and practised internationally in London, Singapore, and Hong Kong. Specialising in brand identity and graphic design, Ng rigorously tackles design challenges with wit and aesthetically meaningful communication.

Recognised as a graphic designer of this generation, Ng is the winner of numerous prestigious awards both internationally and locally. Making his mark from the beginning, he was honoured with the DFA Hong Kong Young Design Talent Award, selected by Perspective Global as one of the top 40 design talents under the age of 40 in Asia, and named as one of the 36 Young Designers in Asia by Designnet Magazine.

Ng’s works have been widely published and showcased at world-renowned galleries such as the National Portrait Gallery, London. One of Ng’s personal initiatives, ‘The World of 100,’ was also published in book form and distributed universally, most notably at the MoMA, New York. Besides inspiring his creative team, he often shares his ideas with the global community at universities and international conferences such as TEDx. Most recently, he was appointed as juror for the Golden Pin Design Awards in Taiwan, and as Branding and Communication Design juror for the globally acclaimed Art Directors Club Annual Awards in New York.

Studio
Studio

Working closely with our clients to uncover what matters most. Believing in the power of simplicity, we distil ideas to their essence and translate them into clear, compelling design that endures.

Rather than following a fixed style, each project is shaped by its own context, finding the idea that gives the work its reason and its form. Across branding, communication design and experiences, our practice is guided by curiosity, clarity and rigour.

Our work has been recognised internationally by British D&AD Awards, New York ADC Annual Awards, New York One Show Awards, New York Type Directors Club Awards, German Red Dot Awards, iF Design Awards, Tokyo Type Directors Club Awards, HKDA Global Design Awards, Golden Pin Design Awards, and Design for Asia Awards.

In 2026, Monocle named Toby Ng Design among Hong Kong’s Ten Top Design Studios across disciplines — the only branding and communication design studio on the list. The studio has also been featured twice in Campaign Brief’s Creative Rankings as one of Hong Kong’s hottest agencies.

  • Toby Ng is the founder and creative director of Hong Kong-based Toby Ng Design, which he established in 2014. Prior to this, he graduated from Central Saint Martins, London in Graphic Design and practised internationally in London, Singapore, and Hong Kong. Specialising in brand identity and graphic design, Ng rigorously tackles design challenges with wit and aesthetically meaningful communication.

    Recognised as a graphic designer of this generation, Ng is the winner of numerous prestigious awards both internationally and locally. Making his mark from the beginning, he was honoured with the DFA Hong Kong Young Design Talent Award, selected by Perspective Global as one of the top 40 design talents under the age of 40 in Asia, and named as one of the 36 Young Designers in Asia by Designnet Magazine.

    Ng’s works have been widely published and showcased at world-renowned galleries such as the National Portrait Gallery, London. One of Ng’s personal initiatives, ‘The World of 100,’ was also published in book form and distributed universally, most notably at the MoMA, New York. Besides inspiring his creative team, he often shares his ideas with the global community at universities and international conferences such as TEDx. Most recently, he was appointed as juror for the Golden Pin Design Awards in Taiwan, and as Branding and Communication Design juror for the globally acclaimed Art Directors Club Annual Awards in New York.

  • Working closely with our clients to uncover what matters most. Believing in the power of simplicity, we distil ideas to their essence and translate them into clear, compelling design that endures.

    Rather than following a fixed style, each project is shaped by its own context, finding the idea that gives the work its reason and its form. Across branding, communication design and experiences, our practice is guided by curiosity, clarity and rigour.

    Our work has been recognised internationally by British D&AD Awards, New York ADC Annual Awards, New York One Show Awards, New York Type Directors Club Awards, German Red Dot Awards, iF Design Awards, Tokyo Type Directors Club Awards, HKDA Global Design Awards, Golden Pin Design Awards, and Design for Asia Awards.

    In 2026, Monocle named Toby Ng Design among Hong Kong’s Ten Top Design Studios across disciplines — the only branding and communication design studio on the list. The studio has also been featured twice in Campaign Brief’s Creative Rankings as one of Hong Kong’s hottest agencies.

Services

Strategy & Brand
Research & Insights
Brand Audit
Brand Architecture
Brand Model
Brand Narrative
Naming
Tagline
Brand Identity
Logo
System Guidelines
Design & Experience
Book Design
Editorial Design
Promotional Materials
Stationery
Packaging
Print Production
Website & App UX/UI Design
Website Development
Signage & Wayfinding
Environmental Graphics
Exhibition Graphics
Campaigns
Content Creation
Content Strategy
Art Direction
Copywriting
Photography
Illustration
Videography
Animation
Infographics
Strategy & Brand
Research & Insights
Brand Audit
Brand Architecture
Brand Model
Brand Narrative
Naming
Tagline
Brand Identity
Logo
System Guidelines
Design & Experience
Book Design
Editorial Design
Promotional Materials
Stationery
Packaging
Print Production
Website & App UX/UI Design
Website Development
Signage & Wayfinding
Environmental Graphics
Exhibition Graphics
Campaigns
Content Creation
Content Strategy
Art Direction
Copywriting
Photography
Illustration
Videography
Animation
Infographics

Selected Clients

  • New World Development
  • Swire Properties
  • Hang Lung Properties
  • Henderson Property
  • Kerry Properties
  • The University of Hong Kong
  • HKUMed
  • PolyU
  • PolyU School of Fashion & Textiles
  • HKUST
  • The Chinese University of Hong Kong
  • The Shaw Prize
  • The Hong Kong Jockey Club
  • Hongkong Post
  • Clorox Hong Kong
  • FEOSO
  • K11 MUSEA
  • Sogo
  • Swire Hotels
  • WM Hotel
  • Hotel Stage
  • M+
  • West Kowloon Cultural District
  • Hong Kong Palace Museum
  • Tai Kwun
  • Centre for Heritage Arts & Textile
  • Hong Kong Maritime Museum
  • K11 Craft & Guild Foundation
  • L’ÉCOLE School of Jewelry Arts
  • H. Moser & Cie.
  • Fashionary
  • Chow Tai Fook Jewellery
  • theDesk
  • Antalis
  • HKEX
  • BEA Union Investment
  • Good Finance (Taiwan)
  • Convoy
  • Moët Hennessy
  • Oxfam Hong Kong
  • ELCSS
  • LWK + Partners
  • Optimix Group
  • AOAO
  • Empire City (Vietnam)
  • New World Development
  • Swire Properties
  • Hang Lung Properties
  • Henderson Property
  • Kerry Properties
  • The University of Hong Kong
  • HKUMed
  • PolyU
  • PolyU School of Fashion & Textiles
  • HKUST
  • The Chinese University of Hong Kong
  • The Shaw Prize
  • The Hong Kong Jockey Club
  • Hongkong Post
  • Clorox Hong Kong
  • FEOSO
  • K11 MUSEA
  • Sogo
  • Swire Hotels
  • WM Hotel
  • Hotel Stage
  • M+
  • West Kowloon Cultural District
  • Hong Kong Palace Museum
  • Tai Kwun
  • Centre for Heritage Arts & Textile
  • Hong Kong Maritime Museum
  • K11 Craft & Guild Foundation
  • L’ÉCOLE School of Jewelry Arts
  • H. Moser & Cie.
  • Fashionary
  • Chow Tai Fook Jewellery
  • theDesk
  • Antalis
  • HKEX
  • BEA Union Investment
  • Good Finance (Taiwan)
  • Convoy
  • Moët Hennessy
  • Oxfam Hong Kong
  • ELCSS
  • LWK + Partners
  • Optimix Group
  • AOAO
  • Empire City (Vietnam)

Awards

Award
Year
Project